ROLE SERVED

Creative Content Specialist

PROBLEM

Athletico needed to expand service offerings to continue the growth trend we were experiencing. An acquisition was made on a start-up company who provided blood flow restriction therapy. After the closing process, my team was tasked with managing the campaign to launch the service under Athletico's brand. 

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SOLUTION

I took point on managing the campaign from conception to launch. I spent a lot of time doing interviews with clinicians who were experts in the product and understood the right target audience for the product. After doing proper market research, I began to layout a plan to launch the service. We had a smaller budget for this particular service at the time, so I stepped in and used my creative skills to manage the video and photoshoot in-house. The end result was a successful brand awareness campaign that featured blogs, videos, a campaign landing page, and some social media ads.