Digital Content Manager // MDLIVE
Telehealth experienced a massive growth phase due to the pandemic. That trend started to fizzle out, and MDLIVE needed to think differently about how to increase the amount of users to register for the telehealth app and continue to use it.
As the content manager on the team, I led the charge on the campaign to position the app as a long term solution by leveraging more simple messaging and focusing on how easy the app is to use. The result was a series of paid social ads, videos and a landing page that rolled up into umbrella messaging "First Line of Defense". We focused the strategy around avoiding three main problems that users face when going to urgent care - contagion spread, long wait times and long commutes.