Digital Content Manager // MDLIVE
In order to grow the telehealth platform, MDLIVE needed to expand it's service offerings. There were already a plethora of medical issues that they service covered under the medical virtual visits, so the company decided to introduce behavioral health offerings. Behavioral Health Therapy has always had a stigma associated with it, so the service launch needed a campaign that would open the conversation up with the community while making complex mental health issues like depression and anxiety feel lighter.
As the content manager on the team, I took point on the content marketing strategy to achieve the tone we were looking for. By introducing bright pastel colors along with simple and fun messaging - we were able to talk about mental health in a much different way than people were used to. I led the SEO research and blog strategy to support our thought leadership efforts on the topic while also ranking our content on the front pages of Google.