ROLE SERVED

Digital Content Manager // MDLIVE

Problem

In order to grow the telehealth platform, MDLIVE needed to expand it's service offerings. There were already a plethora of medical issues that they service covered under the medical virtual visits, so the company decided to introduce behavioral health offerings. Behavioral Health Therapy has always had a stigma associated with it, so the service launch needed a campaign that would open the conversation up with the community while making complex mental health issues like depression and anxiety feel lighter. 

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SOLUTION

As the content manager on the team, I took point on the content marketing strategy to achieve the tone we were looking for. By introducing bright pastel colors along with simple and fun messaging - we were able to talk about mental health in a much different way than people were used to. I led the SEO research and blog strategy to support our thought leadership efforts on the topic while also ranking our content on the front pages of Google. 

Behavioral Health service launch campaign