BRANDON TALLON
Product Marketing
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Successful marketing campaigns need to have great visual aids to support the messaging. I led the design of this product marketing page. This unique design paired static images with dynamic elements such as a video and an interactive chart. By providing an interesting and interactive experience, John Crane had a very successful product launch.
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Industry Case Study
Case studies are usually an industry specific bread and butter material. Take concrete data from real scenarios and present the facts to the consumer. I took this process 5 steps further and created a dynamic, engaging experience for our consumers. Compared to a static document, this experience presented the same amount of data but in a bite-sized experience to really sink in with the consumer. Due to this, John Crane saw a big spike in our lead database.
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Call To Action
The goal was to create a simplified, yet beautifully designed experience to drive consumers to interact with CTA's on the website and drive downloads of organizational documents. This experience that I designed has been successful in accomplishing what the need started out to be, and delivered on so much more. Due to this interactive experience, downloads have increased in growth tremendously - resulting in this strategy being adopted site-wide.
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Infographics
During my time at John Crane, I took part in a product launch campaign for one of the newer simplified gas seals. I supported the launch by overseeing the design on multiple high value assets such as hero images, product videos, infographics, etc. I acted as lead designer/animator on this project, which brought in a lot of consumer attention to the product when it launched. This project provided an engaging experience for the consumer by walking them through the benefits in a simple visual way.