ROLE SERVED

Digital Creative & Content Lead

Problem

The HIMSS Global Health Conference & Exhibition is the can’t-miss healthcare event of the year, where professionals throughout the global health ecosystem connect for the education, innovation and collaboration they need to reimagine health and wellness for everyone, everywhere. HIMSS members and healthcare professionals—from CIOs and senior executives to providers and payers to IT consultants and entrepreneurs—attend this influential conference and trade show year after year to get the information and solutions they need to reimagine health and wellness for everyone, everywhere.

Hillrom/Baxter wanted to build this booth off of the foundation previously laid by the successful "Redefining Care, For Good" campaign.

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SOLUTION

During the pandemic, digital experiences became much more valuable and impactful. I helped pave the way in onboarding a digital tool to help our team be more agile and build digital experiences for our web environment. Due to the pandemic, we had to pull out of participating in one of our biggest events in person. Luckily, we were able to use our agility to create a digital booth experience and still attend the experience. The result was successful in providing a great experience for our users. Since building that experience, we were able to quickly leverage the structure built for HIMSS22, which garnered a successful amount of leads for our sales team.

HIMSS 2022 Tradeshow